Building in Public

Blog

Insights, lessons learned, and updates from my entrepreneurial journey. Published on LinkedIn for transparency.

Brandon Piner

February 23, 2026

The Start of My Entrepreneurial Journey

After years of idea-hopping with zero progress, I finally committed to pursuing FitBuddy Social. I learned that building an MVP without validating market demand first is a recipe for failure—always define your target customer before writing any code.

Read on LinkedIn

Brandon Piner

March 1, 2026

Early Market Validation

Reflecting on FitBuddy Social, I realized passion and learning new tech weren't enough—I skipped critical thinking on business model and target market. The key lesson: start with a single landing page to validate value before investing in development.

Read on LinkedIn

Brandon Piner

March 20, 2026

My Marketing Guru

Running Meta ads for InboxForge got me 100 leads, but zero survey responses left me questioning everything. My marketing guru helped me add a pre-signup survey and taught me that traffic builds familiarity while leads build revenue—both are essential.

Read on LinkedIn

Brandon Piner

March 26, 2026

Assumptions Are Not A Strategy (InboxForge Update)

I was making assumptions instead of backing decisions with data. By introducing token rewards for user engagement, I created real incentives for login and survey completion—transforming passive leads into active users with something to gain.

Read on LinkedIn

Brandon Piner

April 3, 2026

I Almost Quit. Then One Email Changed Everything

After 150 leads showed zero engagement, a random conversation revealed my emails were going to spam—everything I'd built was invisible. I dove into email deliverability, learning about warming, subdomains, and writing like a human instead of a marketer.

Read on LinkedIn